Six checks before you build, launch or rebuild a mobile or web app, now with an AI lens. Drawn from Apple's own review data, published retention benchmarks and the apps we ship for clients.
Four published figures that explain why a readiness check pays off before you write a line of code.
of App Store submissions were rejected in 2025: 2.09 million of 9.1 million
of those rejected submissions cited the Performance section of the review guidelines
rejected submissions were later approved, after the issues were addressed
of users are still active after 30 days in most app categories
Each one turns into a decision you can make before the first screen is designed.
People ask assistants what to use, as well as searching and browsing the stores. An assistant can only recommend an app it clearly understands. The check: can it explain yours in one sentence?
Nearly one in four submissions was rejected last year, and most rejections touched performance. The check: is the app stable, complete and compliant before you submit?
In most categories fewer than five in a hundred users remain after 30 days. The check: which single number should move, and does the first session show it?
AI tools can produce a working app in days. The check: what is still a draft, who keeps it secure, and who maintains it after launch?
Plain language, written for the person who owns the app decision rather than the code.
Take the check before you brief a developer. It takes an afternoon.