{"id":694,"date":"2017-07-20T13:03:49","date_gmt":"2017-07-20T13:03:49","guid":{"rendered":"http:\/\/devser.net\/moveoapps-redesign\/blog\/?p=694"},"modified":"2018-01-05T08:11:38","modified_gmt":"2018-01-05T08:11:38","slug":"voice-search-and-augmented-reality-the-future-of-app-development","status":"publish","type":"post","link":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/","title":{"rendered":"Voice Search and Augmented Reality \u2013 The Future of App Development"},"content":{"rendered":"

If you\u2019ve been wondering what the buzz about Voice Search and Augmented Reality is, this blog post will clear the air. With unprecedented advances in technology and the way smartphones, wearables and other gadgets are transforming our lives, there is no limit to what they can do.<\/p>\n

<\/p>\n

Let us take a look at two technologies that are rapidly transforming the way we interact with our gadgets and the world around us.<\/p>\n

Voice Search<\/b><\/strong><\/h2>\n

The rate at which technology has evolved is unfathomable. Earlier, we were awed enough that we could talk to a friend continents apart using a phone. But now, we can actually talk to <\/i><\/em>the phone and make it follow our commands. So you can ask Siri to send a message to your mom, ask Cortana to order a pizza, or get Alexa to dim the lights and play you a song.<\/p>\n

\u201c40% of adults now use voice search once per day,\u201d according to\u00a0CampaignLive<\/a>.<\/p>\n

Homo sapiens learned to communicate first through speech and then came text. In the case of technology, however, things happened the other way round. We have been operating our computers and phones by using text for a long time, and only now has voice recognition become a dependable reality. With the advent of systems like Siri, Cortana, Alexa, and Amazon Echo, voice search and voice commands have made their way into our daily lives. It\u2019s no wonder then that Amazon sold 4.4 million Echo units in its first full year of sales, according to\u00a0GeekWire<\/a>.<\/p>\n

Mobile app developers and app marketers can use voice search to their advantage by just making a few changes in their marketing strategy. All this time, keywords have been at the very center of app marketing and SEO. However, when a user performs a voice search, he or she is more likely to ask, \u201cWhere is the nearest gas station?\u201d and not \u201cgas stations Dallas Texas.\u201d Most long-tail voice searches are likely, to begin with, \u2018what,\u2019 \u2018where,\u2019 \u2018when,\u2019 \u2018why\u2019 and \u2018how.\u2019 Marketers need to align their search results based on these questions for their content or app to show up in voice search results.<\/p>\n

Google has become incredibly intelligent and intuitive over the years and search results are insanely precise and accurate today. Clickbait content and low-quality keyword-stuffed content has absolutely no place in the SERPs. Short and quick queries like unit conversions, international time, movie actors\u2019 names, and other precise questions get answered right at the auto-complete stage in the address bar. In an age of such precision, voice search is set to make results even more conversational. It comes as no surprise from Forbes that 2017 will be the year of voice search<\/a>.<\/p>\n

So with consumers increasingly turning to intelligent assistants like Siri, Cortana and Alexa, mobile app developers too must integrate voice search in their apps to provide quicker, sharper and more conversational results. In fact, Google OK is set to revolutionize in-app search with voice. It is imperative that all mobile app development taking place now must be voice-search-compatible. So if your app is a restaurant finder, the user should be able to bring the phone or watch to their mouth and say, \u201cWhere\u2019s the nearest restaurant?\u201d and your app should be able to display in-app results immediately.<\/p>\n

Augmented Reality<\/b><\/strong><\/h2>\n

If you\u2019ve wandered off too far chasing a Pok\u00e9mon and now feel a little bit lost, you can hold up your phone and point the camera around. If you have the right Augmented Reality app like Wikitude installed, you\u2019ll know just where you are and also about the places of interest in your location. For example, you will be able to see where the nearest Starbucks is or scout for the nearest subway line and head home.<\/p>\n

Augmented Reality (AR) is a real game changer in the world of mobile apps. AR technology allows a user to superimpose a product, feature or convenience on his real surroundings to see what things will look like if they had that product, feature or convenience for real. AR gives app developers an opportunity to provide users with a lifelike experience<\/a> of how their product can change their lives. It is as close as it gets to real-life test driving and serves as a far more powerful way to engage a customer.<\/p>\n

Let\u2019s take a look at how some of the largest industries stand to benefit from Augmented Reality applications \u2013<\/p>\n

Retail and e-commerce<\/h3>\n

By providing virtual trial rooms, where users can try on different clothes and accessories in different sizes and colors, and quickly choose what suits them best, AR can consequently reduce returns to a large extent. The same technology can be used for trying furniture in your home before buying it or trying different car colors or even jewelry or makeup.<\/p>\n

Education and Training<\/h3>\n

The applications of AR in education and training are truly limitless. AR, in combination with VR (Virtual Reality), can help students gain real-life perspectives and simulated experiences that facilitate a much clearer understanding of the concept. Astronauts and combat pilots have already been using this technology, but it has now become more advanced and accessible to students in other streams too. Surgical interns can practice procedures without actually making an incision. Sportsmen can hone their skills even when the weather outside is bad. The possibilities are endless.<\/p>\n

According to Goldman Sachs<\/a>, the educational market for VR\/AR is projected to reach $300 million by 2020.<\/p>\n

Manufacturing<\/h3>\n

AR-aided digital maps, product designs, and prototypes can save a great deal of time and deliver precise data and insights in the manufacturing process. Project managers can see how the projected product will appear and function, and recommend structural modifications early in the process. They can also better monitor work progress with the help of AR markers on equipment.<\/p>\n

Travel and Tourism<\/h3>\n

One of the most dynamic uses of augmented reality is in the travel industry. GPS maps fortified with AR can give a clearer, more interactive view of one\u2019s surroundings, provide more detailed and accurate city guides that are a breeze to navigate, and make finding nearby utilities extremely effective. All a user has to do is point the camera to see detailed descriptions of what\u2019s around.<\/p>\n

In short, mobile app developers must make proactive efforts to leverage the power of augmented reality in app development. Businesses should offer their customers a more engaging, interactive and life-like experience with AR capabilities in their mobile apps.<\/p>\n

Conclusion<\/h2>\n

It is evident that Voice Search and Augmented Reality aren\u2019t just fancy features you can choose to sprinkle around if you feel like, anymore. The aware and smart consumers of today demand a cutting-edge experience, and to gain any stickiness with them, voice search and augmented reality must become intrinsic parts of your mobile apps.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve been wondering what the buzz about Voice Search and Augmented Reality is, this blog post will clear the air. With unprecedented advances in technology and the way smartphones, wearables and other gadgets are transforming our lives, there is no limit to what they can do.<\/p>\n","protected":false},"author":4,"featured_media":1393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"acf":[],"yoast_head":"\nVoice Search and Augmented Reality \u2013 The Future of App Development<\/title>\n<meta name=\"description\" content=\"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice Search and Augmented Reality \u2013 The Future of App Development\" \/>\n<meta property=\"og:description\" content=\"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Moveo Apps\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-20T13:03:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-05T08:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hiral Atha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiral Atha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/\",\"url\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/\",\"name\":\"Voice Search and Augmented Reality \u2013 The Future of App Development\",\"isPartOf\":{\"@id\":\"https:\/\/www.moveoapps.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png\",\"datePublished\":\"2017-07-20T13:03:49+00:00\",\"dateModified\":\"2018-01-05T08:11:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/4a857393407cf203bde5d43e8b11b340\"},\"description\":\"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development\",\"breadcrumb\":{\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage\",\"url\":\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png\",\"contentUrl\":\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png\",\"width\":2560,\"height\":1294},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.moveoapps.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Voice Search and Augmented Reality \u2013 The Future of App Development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/#website\",\"url\":\"https:\/\/www.moveoapps.com\/blog\/\",\"name\":\"Moveo Apps\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.moveoapps.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/4a857393407cf203bde5d43e8b11b340\",\"name\":\"Hiral Atha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2019\/08\/Large-Photo-copy-96x96.png\",\"contentUrl\":\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2019\/08\/Large-Photo-copy-96x96.png\",\"caption\":\"Hiral Atha\"},\"description\":\"Hiral Atha is the Founder and CEO of Moveoapps. With a decade of proficiency in building digital platforms that drive innovation and user engagement, Hiral has helped businesses outshine competitors and captivate audiences. Armed with a deep understanding of market dynamics and emerging trends, Hiral has implemented strategic initiatives that have positioned businesses as market leaders, capitalizing on emerging opportunities.\",\"sameAs\":[\"http:\/\/www.moveoapps.com\/\",\"https:\/\/www.linkedin.com\/in\/hiral-atha-0a110b25\/\"],\"url\":\"https:\/\/www.moveoapps.com\/blog\/author\/hiral-atha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voice Search and Augmented Reality \u2013 The Future of App Development","description":"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/","og_locale":"en_US","og_type":"article","og_title":"Voice Search and Augmented Reality \u2013 The Future of App Development","og_description":"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development","og_url":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/","og_site_name":"Moveo Apps","article_published_time":"2017-07-20T13:03:49+00:00","article_modified_time":"2018-01-05T08:11:38+00:00","og_image":[{"width":2560,"height":1294,"url":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png","type":"image\/png"}],"author":"Hiral Atha","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hiral Atha","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/","url":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/","name":"Voice Search and Augmented Reality \u2013 The Future of App Development","isPartOf":{"@id":"https:\/\/www.moveoapps.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage"},"image":{"@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png","datePublished":"2017-07-20T13:03:49+00:00","dateModified":"2018-01-05T08:11:38+00:00","author":{"@id":"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/4a857393407cf203bde5d43e8b11b340"},"description":"Mobile app developers must make proactive efforts to leverage the power of Voice Search and Augmented Reality in app development","breadcrumb":{"@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#primaryimage","url":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png","contentUrl":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2017\/07\/Voice-Search-and-Augmented-Reality-\u0442\u0410\u0423-The-Future-of-App-Development.png","width":2560,"height":1294},{"@type":"BreadcrumbList","@id":"https:\/\/www.moveoapps.com\/blog\/voice-search-and-augmented-reality-the-future-of-app-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.moveoapps.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Voice Search and Augmented Reality \u2013 The Future of App Development"}]},{"@type":"WebSite","@id":"https:\/\/www.moveoapps.com\/blog\/#website","url":"https:\/\/www.moveoapps.com\/blog\/","name":"Moveo Apps","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moveoapps.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/4a857393407cf203bde5d43e8b11b340","name":"Hiral Atha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.moveoapps.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2019\/08\/Large-Photo-copy-96x96.png","contentUrl":"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2019\/08\/Large-Photo-copy-96x96.png","caption":"Hiral Atha"},"description":"Hiral Atha is the Founder and CEO of Moveoapps. With a decade of proficiency in building digital platforms that drive innovation and user engagement, Hiral has helped businesses outshine competitors and captivate audiences. Armed with a deep understanding of market dynamics and emerging trends, Hiral has implemented strategic initiatives that have positioned businesses as market leaders, capitalizing on emerging opportunities.","sameAs":["http:\/\/www.moveoapps.com\/","https:\/\/www.linkedin.com\/in\/hiral-atha-0a110b25\/"],"url":"https:\/\/www.moveoapps.com\/blog\/author\/hiral-atha\/"}]}},"_links":{"self":[{"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":14,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":1394,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions\/1394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moveoapps.com\/blog\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}