Mobile app development \u2013 three words that signify business growth like no other. Whether you are\u00a0a retailer, a supplier, and artist or an entrepreneur, a mobile app can help you run your business\u00a0better and serve your customers more efficiently. It helps you streamline business processes,\u00a0automate repetitive tasks, facilitate better communication and overall run a tight ship.<\/p>\n
Done properly, a mobile app can enhance your business proposition in a way that most benefits your\u00a0brand. A well designed mobile app can engage customers and generate new revenue channels.<\/p>\n
So what can you do to tap into this wonderful resource?<\/p>\n
You build a fantastic app that works for you.<\/p>\n
And that takes planning. It requires a strategic understanding of the different processes involved in\u00a0developing an app.<\/p>\n
You don\u2019t need to learn how an app is developed. But you do need to understand how to coordinate\u00a0with the app developers and designers<\/a> so that they thoroughly understand your vision and\u00a0seamlessly blend their technical skills with your business acumen.<\/p>\n After all, mobile app development is a carefully choreographed dance. It doesn\u2019t feel right until the\u00a0business owner and developers are in perfect sync.<\/p>\n This guide will help you get in sync. You\u2019ll learn all the aspects of app development that matter to\u00a0you as a business owner, barring all the technical jargon that you don\u2019t need to be bothered with.<\/p>\n For instance, you don\u2019t need to know stateful classes and API calls. But you want to know whether\u00a0you need a native app, or a web app.<\/p>\n Here\u2019s what we\u2019ll cover:<\/p>\n So let\u2019s dive right in and take a step-by-step journey into building a mobile app that helps your\u00a0business grow.<\/p>\n App development is the complete process of creating a software that can run on any mobile device\u00a0and perform a set of tasks you want it to.<\/p>\n Mobile devices \u2013 smartphones, tablets, smart watches and more \u2013 have changed our lives for good.<\/p>\n You\u2019d be hard pressed to find a person around you who doesn\u2019t own a smartphone today.<\/p>\n This widespread popularity of mobile devices makes it intuitive that businesses want to connect with\u00a0their customers on mobile. Users spent an average of 4.2 hours a day using apps<\/a> in 2020. After 8\u00a0hours of work and 8 hours of sleep, that is half of the 8 remaining hours\u00a0in a day. Of the 8 hours a\u00a0person gets in a day to spend of their own accord,\u00a0they\u2019re choosing to spend 50% of it in apps!<\/p>\n In fact, more mind-blowing mobile app statistics from 2020<\/a> show that this obsession with apps isn\u2019t\u00a0slowing down any time soon.<\/p>\n If that doesn\u2019t smell like opportunity to you, what does?<\/p>\n Your business has the highest chance of engaging and connecting with customers if you offer an app\u00a0that adds value to their life. Anything that helps them do things cheaper, faster or easier, is always\u00a0welcome.<\/p>\n Selling products online is the most straightforward way to use mobile apps for business. There are\u00a0plenty of other ways though. Here are some of the ways a mobile app can add immense value to any\u00a0business out there:<\/p>\n The people who walk into your business premises to directly buy from you form the bulk of your\u00a0customer base. That number however can be limited by physical boundaries. When you build an app\u00a0and start selling your products and services through it, you can reach out to customers across more\u00a0cities, even states and countries.<\/p>\n You not only need to get your customers to buy from you once, you need to turn them into repeat\u00a0customers. After one purchase, a customer has a 27% chance of making a second purchase<\/a> from\u00a0you. With the third and fourth purchase, this number increases to 54%.<\/p>\n Moral of the story, you need to keep your customers coming back, and mobile apps are a great way\u00a0to stay relevant to your customers. With personalized offers, useful content, timely discounts and a\u00a0host of other tools available in mobile apps, you can manage to remain an active part of your\u00a0customer\u2019s life, so they think of you the moment they need to buy again. If your app is good enough,\u00a0you can even get them to want to buy.<\/p>\n The world is a village and knowing people helps. If you wish to turn one time visitors into loyal\u00a0customers, you need to be more than just another \u2018provider\u2019 of goods and services. An app lets you\u00a0build a strong relationship with your customers. It helps you identify each customer\u2019s specific wants, If ever a customer has a problem with your product, even if it is a small problem, it can quickly\u00a0become a deal breaker if the customer can\u2019t easily communicate with you to sort it out. Having a\u00a0reliable communication channel to resolve customer issues quickly, answer queries, provide Business never was a formulaic operation. In modern times, it is even more important to gauge\u00a0customer preferences and changing expectations, and evolve accordingly.<\/p>\n How do you do that though? How do you know it\u2019s time to switch up the game? That you need to\u00a0redesign, remodel or entirely reinvent a product? If you want to ask questions, apps let you run quick, non-intrusive surveys that can unlock invaluable\u00a0customer feedback directly beneficial to your business.<\/p>\n As you can see, mobile apps are exceedingly useful to businesses in so many ways. Now all you need\u00a0is to know how to build a good mobile app for your business. Don\u2019t worry, we\u2019ve got you covered.<\/p>\n As a business owner, here are some of the pivotal decisions you\u2019ll need to make when it comes to\u00a0creating a mobile app for your business:<\/p>\n That last point is of critical importance here. When hiring a mobile app development company,\u00a0collaborating effectively so that you establish a perfect equilibrium of clean code, good design and\u00a0right business value is what makes an app successful.<\/p>\n So here are some of the basic concepts of app development that a business owner should know in\u00a0order to create better mobile apps for business \u2013<\/p>\n There are mainly three types of mobile apps:<\/p>\n Native apps are apps built specifically for the intended platform like iOS or Android and need to be\u00a0downloaded from their respective app stores. They live on the phone and utilize all hardware\u00a0features such as camera, GPS, accelerometer, gyroscope, compass and much more, to provide a On the flip side, cons of native app development include high cost and long development times. You\u00a0need to hire different developers for the Android and the iOS versions of the app, and the process is\u00a0much like developing two distinct apps.<\/p>\n Web apps are actually mobile websites that are designed to look like apps, with more capabilities\u00a0that a websites. Web apps can be accessed through a browser and do not need to be downloaded\u00a0on to the device. When \u2018installed\u2019, they merely create a bookmark on the user\u2019s device. So they take With HTML5, web apps can now offer more native-like functionality, largely blurring the lines\u00a0between native and web apps. They can use device features like GPS and simple gestures.<\/p>\n Many features of native apps however, still allude web apps. Complex gestures, camera API,\u00a0accelerometer etc. are yet to be used efficiently by web apps.<\/p>\n As the name suggests, hybrid apps are part native and part web apps. They can be developed once\u00a0and their codebase can be shared across different mobile and web platforms, making the cheaper\u00a0and faster alternatives to web apps development. They need to be downloaded from the app store\u00a0and are capable of utilizing many device features. Being cross-platform apps, they can run on iOS,\u00a0Android or any other platform.<\/p>\n In essence, hybrid apps offer a dependable performance at a lower cost than hybrid apps and offer a\u00a0more native-like performance than web apps.<\/p>\n That would be the first most important question you\u2019ll need to answer when diving into mobile app\u00a0development for your business.<\/p>\n It isn\u2019t an easy answer and like all things in life, it depends. However, we won\u2019t try to get away with\u00a0such a generic answer.<\/p>\n <\/p>\n\n
What Is Mobile App Development?<\/h2>\n
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Why Does Your Business Need An App?<\/h2>\n
Acquire new customers<\/h3>\n
Keep your customers more engaged<\/h3>\n
Increase customer loyalty<\/h3>\n
\nneeds and expectations, allowing you to highly personalize your services.<\/p>\nProvide better customer service<\/h3>\n
\ninformation and gather feedback is deeply essential to run a successful business. A mobile app lets\u00a0you do all of these things in one place.<\/p>\nGather invaluable customer data to improve your business<\/h3>\n
\nMobile apps help you gather customer data in a way no other medium can. What do customers\u00a0search for and not find? What do they look at longer than others? What they add to cart, what don\u2019t\u00a0they? Mobile apps answer all those questions for you without even asking questions.<\/p>\nMobile App Development \u2013 What You Need To Know<\/h2>\n
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1. Types of Mobile Apps<\/h3>\n
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Native Apps<\/h4>\n
\ntruly immersive experience. They allow offline features and lock screen notifications. They can make\u00a0use of gestures and overall, offer a great experience, becoming a part of the user\u2019s phone itself.\u00a0Native apps are by far, the gold standard in mobile app development.<\/p>\nWeb Apps<\/h4>\n
\nup no storage and eliminate a barrier to usage. Yet, with today\u2019s technology, web apps can offer\u00a0remarkably immersive experiences with no visible browser bars or buttons.<\/p>\nHybrid Apps<\/h4>\n
Native, Web, or Hybrid? Which Type of Mobile App Development Should you Choose?<\/em><\/strong><\/h4>\n