\ninfluence app development in 2021. These app statistics represent the
\nconsumer mindset in a rapidly shifting digital landscape. They help app
\ndevelopers, businesses and entrepreneurs map out their digital strategies<\/a> and
\nmake informed, data backed decisions.<\/p>\n
1. Startups with Mobile Apps Attracted More Funding<\/h2>\n
Venture capitalists invested $73 billion into mobile companies in 2020<\/a>. Source: App Annie Intelligence<\/p>\n The message is clear. Demand is high for app-based tech startups. While Despite the numerous apps that make life infinitely easy and seem to have get things done. While there indeed are apps that can get you everything from As long as there are ideas that solve problems with apps, investors will While naysayers will talk about diminishing returns in apps and the top heavy Clearly, mobile apps continue to be big business. Done properly, they are The world of apps is rife with stories of new and better apps replacing old apps 2021 will be the year to let your ideas meet efficient execution. Creative After 8 hours of work and 8 hours of sleep, that is half of the 8 remaining hours Mobile time spent in apps surpassed Live TV in 2020.<\/p>\n It\u2019s obvious that apps take a large bite out of not only people\u2019s time but also Not only does this particular statistic show you the importance of apps for In fact, this number will hit $290 billion in 2021<\/a>. Mobile apps are the sunny Source: App Annie Intelligence<\/p>\n One mobile app statistic that is of special importance to app makers and App publishers need to develop better ways to improve the discoverability in Source: App Annie Intelligence<\/p>\n Now this one\u2019s quite straight forward as far as mobile app statistics go. App After Apple launched its App Store Small Business Program<\/a>, reducing fees from 2,304 iOS app developers made more than $2 million per annum, which is 25% One trend that is enabling this rise in revenues is that many smaller publishers If you, like many others, thought that mobile apps are primarily used by the In the US, number of boomers using apps increased by 30% YoY as compared A study by eMarketer<\/a> found that nearly 6 in 10 baby boomers are digital Another research from Security.org discovered that not only do more boomers This is a particularly refreshing tidbit out of this year\u2019s mobile app statistics. Source: App Annie Intelligence<\/p>\n Banks and fintech startups are set to ride the digital wave as mobile apps are Everything from wallet apps, loans and other financial services, investing, peer- In fact, participation in the share market grew 55% on mobile.<\/p>\n This is a critical insight for one of the most powerful industries of our world. Mobile app developers need to analyze what makes users prefer mobile apps Research by Merchantsavvy.co.uk<\/a> reports that mobile ecommerce sales rose To give you a more focused perspective, $115 billion was spent globally<\/a> in just $53.2 billion was spent on mobile in the US alone between November 1 and App Annie reports that global time spent in shopping apps on Android phones mCommerce is and will continue to remain a powerful industry in the future We may have been locked inside our homes all through 2020 but we still Another Marketwatch report<\/a> corroborates this statistic. It states that the top Source: App Annie Intelligence<\/p>\n One class of apps that truly broke all norms and exploded to become one of Zoom, Google Meet soared in usage and time spent. Aside from these giants, This one doesn\u2019t even need surveys and studies to prove. We\u2019re all just waiting That\u2019s right. All the time people spend bent over their phones, 90% of that<\/a> Not only does this particular mobile app statistic tell you the potential of Despite India being one of the biggest consumers of Netflix and Amazon Prime, App download statistics of MX Player strongly corroborate my theory that MX Player presented entertainment options that appealed to the large Creative alternate strategies like these let you stand out in the toughest of Another one of the most popular app categories of 2020 was fitness apps. At- Now is that fascinating or what? Every year we talk about mobile app industry Ready to launch your app in 2021? 2020 was the year of fascinating mobile app statistics that made digital transformation more mainstream than ever. It was the year that not only brought in a record breaking 218 billion total app downloads, but also turned app store underdogs like business and finance into the most popular app categories, launching unknown apps into overnight … Continue reading 15 Mobile App Statistics that will Define Digital Transformation in 2021<\/span>
\nAccording to data from Crunchbase, businesses with a mobile solution amassed26% of total global funding<\/a>. Startups and small businesses that have mobile
\napps tend to receive more funding than those that don\u2019t. Top categories that
\namassed investment included e-commerce, fintech and transportation.<\/p>\n![\"mobile](\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2021\/02\/mobile-tech-funding-772x1024.png\")
<\/a><\/p>\n
\nmobile apps have been a major crowd-puller since the debut of the App Store,
\n2020 became a defining year in digital transformation. Mobile apps often
\nbecame the only way people could get things done without leaving their
\nhomes.<\/p>\n
\ncovered all the bases, there\u2019s still plenty of room for well executed apps that<\/p>\n
\nfood, clothes, and medicines, there are still areas open to innovation. For
\nexample, better hardware integration that facilitates effective telemedicine consultations<\/a>, education tools that are more conducive to young students and
\nnon-tech savvy teachers, and many more are just a few examples of how apps
\ncan innovate and provide better solutions.<\/p>\n
\ncontinue to pour in. Let that be the encouragement you need this year to
\nlaunch your own app.<\/p>\n2. Customers Spent $143 Billion in Apps in 2020, Up 20% from the Previous
\nYear<\/h2>\n
\nrevenue curves, app spend continues to grow by fat margins year after year.
\nThe world economy was richer by a whopping $143 billion in 2020, courtesy of
\nmobile apps alone, and this number is only predicted to go higher in 2021.<\/p>\n
\nprofitable in more ways than one. Aside from direct revenues like in-app
\npurchases, subscriptions and paid downloads, apps help businesses make
\nmoney by increasing customer acquisition, providing better customer service
\nleading to higher retention and reduced churn as well as by diversifying
\nrevenue channels and expanding to new markets, international ones too.<\/p>\n
\nand making money where there already existed reigning competitors. Despite
\napps like Spotify, Pandora, and iTunes, smaller apps like Deezer, TIDAL, and
\niHeartRadio continue to make money. Despite Netflix and Amazon Prime,
\nsmaller niche streaming services like MUBI, Twitch, and Viu make sizeable
\nprofits. Those are all in fact, in top 10\u2019s of 2020. I could pull up lists of even
\nsmaller apps that made money, but that\u2019s another blogpost for another day.
\nThe notion that there\u2019s no room for newer, smaller apps is just a myth.<\/p>\n
\nsolutions to world\u2019s problems (of which there are MANY) will always have a
\nplace in the world. And with the world on the brink of a digital transformation
\nsupernova, 2021 is the year to really give it your all.<\/p>\n3. The Average User Spent 4.2 Hours a Day Using Apps<\/h2>\n
\nin a day. Of the 8 hours a person gets in a day to spend of their own accord,
\nthey\u2019re choosing to spend 50% of it in apps!<\/p>\n
\ntheir mindspace. For any message you wish to communicate with people, apps
\nare clearly the biggest medium at your disposal. From growing a business to
\neffecting social change, mobile apps are fertile ground. Whether you already
\nhave a business or are hoping to start one this year, app usage statistics clearly
\nencourage having an app to help you at it.<\/p>\n
\nbusiness but also highlights the shifting trends in advertising and branding.
\nTelevision ads are a thing of the past. Long winded ads with the luxury of a
\ncaptive audience are dead. Skippable ads that need to make a compelling point
\nwithin 5 seconds are the only way to go. And that brings us to our next mobile
\napp industry statistic\u2026<\/p>\n4. Total Mobile Ad Spend Grew 26% to Hit $240 Billion In 2020<\/h2>\n
\nside of the advertising industry in 2021. Clocking 3.5 trillion hours on Android,
\nmobile is undoubtedly the most engaging channel, higher than TV and print
\nmedia. Mobile is the place businesses like to showcase their products and
\nservices. Having an app in this landscape opens doors to interstitial ad
\nplacements like never before, increasing revenue potential manifold.<\/p>\n![\"global](\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2021\/02\/global-mobile-ad-spend.png\")
<\/a><\/p>\n5. App Discovery Shows Room for Improvement as 37% Users Cited Friends
\nand Family as Their Main Source for Finding New Apps<\/h2>\n
\nmarketers worldwide is that there is still a major disconnect between apps and
\nusers when it comes to app discovery. There are relatively lesser avenues that
\nfacilitate better discovery of relevant apps by people who could benefit from
\nthat app. App Annie Intelligence<\/a> reveals that 37% of people surveyed by App
\nAnnie said that the only way they discovered new useful apps was via their
\nfriends and family.<\/p>\n
\napp stores. This could include good app store optimization (ASO), better ad
\nplacements and other app marketing practices.<\/p>\n6. 25% More Publishers Made More Than $2 Million Per Annum on App
\nStores<\/h2>\n![\"mobile](\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2021\/02\/mobile-app-publishers-891x1024.png\")
<\/a><\/p>\n
\nmakers are making more money. App stores are making more money. App
\ndevelopers are making more money. It\u2019s simply a great time to develop new
\napps.<\/p>\n
\n30% to 15%, App Annie reports that over 16,000 iOS app developers made
\nmore than $100,000 per annum.<\/p>\n
\nmore than 2019. Paychecks in app economy are getting healthier.<\/p>\n
\nare rolling up under larger companies, thus increasing revenue share across
\nthe board. For the most part, this is a good thing and many smaller app
\ndevelopers could use this as a strategy to maximize revenues.<\/p>\n7. Not Just Millennials and Gen Z, Boomers Spent More Time in Apps<\/h2>\n
\nyounger tech-savvy generations, you\u2019re is for a surprise. Boomers may have
\nbeen slow to adopt the first showings of desktop computers and internet,
\nthey\u2019ve adapted rather nicely to the medium of smartphones.<\/p>\n
\nto 16% for Gen Z and 18% for Millennials. Our parents seem to be enjoying
\nmobile apps more than us.<\/p>\n
\nbuyers and half of 55-65 year olds surveyed said they\u2019ve used an ecommerce
\napp in the past month.<\/p>\n
\nuse social media everyday but also that 84% boomers feel social media improves their lives<\/a>.<\/p>\n
\nThis means that app developers need to diversify their offerings as well as
\nmanifest designs that are more inclusive of a wider audience.<\/p>\n![\"top](\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2021\/02\/top-50-apps.png\")
<\/a><\/p>\n8. The World Spent 45% More Time in Finance Apps<\/h2>\n
\nchanging the way people spend and save their money. Mobile apps drove 45%
\nmore engagement in finance in 2020.<\/p>\n
\nto-peer lending and other financial activities were increasingly performed on
\napps.<\/p>\n
\nBanks and financial institutions need to understand the shifting undercurrents
\nand move from legacy models to digital transformation if they wish to fruitfully
\nengage the mobile savvy young customers.<\/p>\n
\nand leverage that knowledge to develop better, faster and more secure
\nsolutions.<\/p>\n9. Mcommerce Blew Conventions Out Of the Park, Making 2020 the Biggest
\nMobile Shopping Year Yet<\/h2>\n
\nfrom $1 trillion in 2016 to nearly $3 trillion in 2020. eMarketer predicts<\/a> that by
\n2021, mobile ecommerce sales are expected to clock in $3.56 trillion.<\/p>\n
\n11 days during the 11.11 Shopping Festival across Alibaba and several other
\nshopping platforms, with mobile driving the lion\u2019s share of spending.<\/p>\n
\nDecember 9 2020.<\/p>\n
\nincreased 30% YoY, with this number growing to 45% if you exclude China.<\/p>\n
\nand app developers need to find out what makes the customers buy.<\/p>\n10. Food and Drink Delivery App Usage Saw Up To 105% Growth, Opening
\nNew Frontiers in On-Demand Apps<\/h2>\n
\nneeded to eat. While people across the world collectively became better
\ncooks, we still needed to order food. As a result, food and drink delivery apps
\nsaw steep increases in number of sessions as well as total spending. App Annie
\nreveals that the use of food delivery apps doubled in 2020.<\/p>\n
\nfour delivery apps in the US, Doordash, UberEats, Grubhub and Postmates,
\nearned nearly $5.5 billion in combined revenue during the months April
\nthrough September, which is twice what they made in the same period in the
\nprevious year.<\/p>\n11. Business Apps Saw 275% Growth<\/h2>\n
![\"hours](\"https:\/\/www.moveoapps.com\/blog\/wp-content\/uploads\/2021\/02\/hours-spent-in-business-apps-827x1024.png\")
<\/a><\/p>\n
\nthe most popular app categories of the year. With millions of people working
\nfrom home in 2020, business apps exceeded all milestones, often experiencing
\nmore traffic than they could handle.<\/p>\n
\nmany other apps that assist work-from-home\u2019ers in different ways saw
\nincreased adoption.<\/p>\n12. Increased Use of Outdoor Exploration Apps Shows That Travel Industry Is
\nWaiting To Soar<\/h2>\n
\nto see the end of coronavirus just so we can jump on the next train\/flight out
\nof town. Travel plans came crashing down in 2020 and people resorted to
\noutdoor exploration apps such as recreation.gov and Geocaching in large
\nswathes. The travel industry is poised for strong resurgence post-Covid and
\n2021 will see massive engagement in all things travel, including apps.<\/p>\n13. Nearly 90% of Mobile Internet Time Is Spent In Apps<\/h2>\n
\nmobile time is spent in apps. With people spending 4 hours a day in apps and
\n90% of it in apps, you are looking at an extremely engaging medium that your
\naudience in actively engaging in.<\/p>\n
\nmobile apps but also shows you just where you need to be marketing your app
\n\u2013 in other apps.<\/p>\n14. MX Player, A Free Streaming App Became India\u2019s Top Streaming App<\/h2>\n
\nthe streaming service that topped usage charts in India is the relatively less
\nknown MX Player, and yes, it is free.<\/p>\n
\nthere is always room for new apps no matter how saturated, monopolized or
\ncrowded the market looks.<\/p>\n
\nsections of suburban Indian population that are wary of paying monthly fees,
\nand instead chose to stream free in lieu of ad revenue. This strategy worked
\nand viewing hours on MX player marginally rose above those on Netflix, the
\nobvious streaming giant.<\/p>\n
\nmarkets.<\/p>\n15. At-Home Fitness Apps Saw 30% Growth Taking Consumer Spend To $2
\nBillion<\/h2>\n
\nhome workout apps, live coaching sessions, virtual group fitness classes and
\nmany other creative applications that help people get their daily dose of fitness
\nwithout leaving the home are going to continue being popular through 2021.<\/p>\nWrapping Up<\/h2>\n
\nstatistics like total app downloads, total hours in app usage and top apps
\ndownloaded. Mobile app statistics for 2021 are different. They reveal new
\ntrends that will shape the future of app development in exciting new ways.
\n2021 is the year to pull out all stops and let those ideas flow. If you\u2019ve got a
\nsolution that can make a few lives better, we strongly encourage you to take
\nthe plunge into app development.
\n*Any uncredited statistics are from App Annie State of Mobile 2021 Report.<\/p>\n
\nSet up a free consultation with our industry expert developers to discuss your
\nidea and plan a perfect strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"