{"id":2015,"date":"2018-08-22T12:52:06","date_gmt":"2018-08-22T12:52:06","guid":{"rendered":"https:\/\/www.moveoapps.com\/blog\/?p=2015"},"modified":"2018-08-22T13:06:25","modified_gmt":"2018-08-22T13:06:25","slug":"how-to-name-your-app","status":"publish","type":"post","link":"https:\/\/www.moveoapps.com\/blog\/how-to-name-your-app\/","title":{"rendered":"How to Name Your App for Maximum Impact and Increased Downloads"},"content":{"rendered":"

In the race to stand out of a few million apps, and win your fair share of downloads, naming your app right will give you the first major advantage. The name is the first thing that tells users if they\u2019d be interested in your app or not, and that is what makes them give you a second look.<\/p>\n

Naming an app right is a delicate task. You have a very limited number of characters that are clearly visible in search results and you need to be concise and powerful in those few. You need to follow app store guidelines, branding conventions as well as appeal to the customers. You need to strengthen your ASO (App Store Optimization). Most of all, you need to appear unique, even though it\u2019s quite possible that there are already a few apps with the name that you really wanted. Balancing all of these tenets can be tricky. But fortunately, with due research and a dash of creativity, you can nail the app naming ceremony.<\/p>\n

So here are the best practices we compiled for you, taking into account technical accuracy as well as aesthetic appeal, to help you name your app perfectly:<\/p>\n

1. Make your app name stand out<\/h2>\n

\"make <\/a>While you may have developed your app very differently from others in your category, it always happens at the search results page that too many apps with the same generic name show up. To-do list apps, notepad apps and calculator apps for instance, tend to all have a very similar name as well as icon. There are a few things that happen when this happens:<\/p>\n

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  1. \u00a0Your app gets lost in the crowd<\/li>\n
  2. \u00a0Users get confused about which one to download<\/li>\n
  3. \u00a0Users are in a highly willing state to quickly download one that looks unique and better than the others.<\/li>\n<\/ol>\n

    Your app could be that one, which is unique and better than the others. All you have to do is pick a name that clearly denotes what you do and how you do it better. For example, \u2018To-do list with sticky notes or \u2018Calculator with history\u2019. In essence, put your unique value proposition front and center. Seeing an advantage right upfront inspires confidence in users. Since they don\u2019t have to click on each result and then see which one\u2019s got good features, they can begin seeing value right on the search results.<\/p>\n

    2. Keep it Short<\/h2>\n

    Kate for Catherine, Liz for Elizabeth, Tom for Thomas\u2026 Don\u2019t we all just love shortening names? But when it comes to naming your apps, keeping them short does more than just sound cute. Here\u2019s the thing \u2013 you are allowed 30 characters in iOS and 50 in Android. And even in that limit, it is only the first few words, about 20-25 characters that appear uncut and legible in the results screen. That is the limit in which you have got to make an impact. So try to keep you app name short enough to display in the search results.<\/p>\n

    3. Get the Keywords Off to a Start<\/h2>\n

    Keywords are crucial to the discoverability of your app<\/a>. Back in 2016, Apple claimed that 65%<\/a> of app downloads come from app store search. So when a user enters a keyword in the search box, the app store should be able to bring up your app in the relevant search results. And that is why you need keywords.<\/p>\n

    Here\u2019s what you need to do:<\/p>\n