The traditional 9-to-5 work culture is slowly and steadily falling behind as millennials step in to change the rules of the game. Millennials, who are expected to comprise 75% of the workforce over the next decade, are also the world’s first truly technologically-fluent generation.
In the current dynamic environment when customers have more choices than ever, and moving to another business is as easy as picking songs from a playlist, mobile applications are one of your most significant weapons in boosting user engagement, retention and brand loyalty.
Mobile marketing is essential to build awareness about your app among users. With smartphone users in the U.S. making up almost 79% of the total population, you cannot afford to avoid marketing to your potential customers. Continue reading 5 Considerations for Running a Mobile Remarketing Campaign for Your App
Building a successful app in the modern crowded app market is no easy job. Our phones are an integral part of our lives, what with studies proving that our neurological connection to phones is similar to the response we have to our loved ones. With the proliferation of apps on smartphones, it has become a tough game to ramp up downloads and garner user attention. Continue reading 4 Common Roadblocks in a Successful Mobile App Marketing Strategy
The year 2017 will be a one of massive growth for the mobile market. Technologies have evolved to make mobile app development cheaper and easier across the board. Just about every business now has the capability to develop mobile apps to serve customer and employee needs. Continue reading Top Mobile Tech Trends for 2017